Her 12 years' experience in brand strategy and marketing for telecoms and recruitment industries has equipped her well for the highly-dynamic area of IT digital marketing. Simrit finds every day a learning day.  Specialising in tailored marketing solutions - including content marketing - she is responsible for everything from the Peru Consulting website to thought leadership articles and client events.

She considers work-life balance to be important - probably her reason for becoming a certified Yoga Teacher, also allowing her to help others restore a little balance at weekends.